Business and online media are an integral part of the modern world. The digital platform enables unique connections with consumers and brand recognition to attract customers to your products or services. It also gives you the ability to drive traffic through social media or search engines as well as other websites, resulting in more revenue opportunities.
Digital media companies create, produce or distribute digital content on a variety of platforms. Examples of this include podcasts, video, blogs and e-commerce sites. Some of these companies offer subscription models, like the traditional newspaper or magazine models, where people pay a monthly fee to gain access to content for the entire month.
Digital media provides new revenue streams that were never available before. It’s important for media companies to know the new options and how they can be used to their advantage.
Owned media, paid media and earned media are the three major categories of digital media. Owned media is content that your company controls and owns which includes your blog, website, and social media channels. The more owned media that an organization owns, the greater its visibility in results pages for search engines. This is why it is important to optimize all of your owned media to be SEO-friendly, so that search engines can locate and rank it. Paid media includes things such as PPC as well as social media advertising and advertising that retargets. Earned media is shared content from your customers which can help build your brand for example, recommendations on social media or eWOM (electronic word of mouth).