Digitalization is among the key factors that bring about a company’s growth. It is actually more than the eradication of magazine and employing computers to log info – it is actually about setting up a new technique of doing business that focuses on client satisfaction, internal connection, and the movement info. It is regarding being more efficient, gaining awareness over enterprise spend and making decisions with appropriate numbers, along with connecting your complete team into a common mission that drives scalable growth.
It is just a dynamic method that improvements the ways companies create and capture value in the marketplace. It can possibly accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive placement, firms must be constantly mindful of digitalization’s influence on their BMs and the adjoining business environment.
To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees working in two distinct industries, automobile and videos. Due to the fact that both industries are characterized by different business models, this kind of research style allowed for an in-depth a comparison of how digitalization impacts the inspiration of an firm’s BM.
The selection interviews revealed that in the media market, the impact of digitalization was felt most clearly pertaining to value creation and value capture factors. This was chiefly due to the fact visit their website that the multimedia industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.